hi, I’m Basia
a Human-centered Researcher & Designer weaving together data & design and storytelling to create meaningful social change.
1. Human-Centered Design Approach to Mapping Service Care Points for Adolescent Sexual Health Needs in Lusaka, Zambia
Lusaka, Zambia
Role: UX Researcher
User Interviews | Focus Group Discussions | Card Sorting | Journey Mapping | User Personas | Workshop Facilitation | Research Dissemination & Publication
2. 360° Brand Architecture | Web Interface Design for Aero Teardrops
Portland, Oregon
Role: UX Designer
UX/UI Design | User Interviews | Usability Testing (A/B) | Wireframes
| Benchmarking | Competitor Analysis | Market Research | Affinity Mapping | Heuristic Evaluation
Global
Role: Research, Design & Creative Direction
Creative Direction | Writing | Interviews | Web Interface Design | Visual Assets
Role: UX Researcher
User Interviews | Focus Group Discussions | Surveys | Aggregated Case Data Analysis| Card-sorting | Stakeholder Engagement | Research Dissemination & Publication