hi, I’m Basia
a Human-centered Researcher & Designer weaving together data & design and storytelling to create meaningful social change.
1. Understanding Adolescent Sexual Health Needs in Lusaka, Zambia: A Human-Centered Design Perspective
Lusaka, Zambia
User Interviews | Focus Group Discussions | Card Sorting | Journey Mapping | User Personas | Workshop Facilitation | Research Dissemination & Publication
Role: UX Researcher
Global
Creative Direction | Writing | Interviews | Web Interface Design | Visual Assets
3. 360° Brand Architecture | Web Interface Design for Aero Teardrops
Portland, Oregon
UX/UI Design | User Interviews | Usability Testing (A/B) | Wireframes
| Benchmarking | Competitor Analysis | Market Research | Affinity Mapping | Heuristic Evaluation
User Interviews | Focus Group Discussions | Surveys | Aggregated Case Data Analysis| Card-sorting | Stakeholder Engagement | Research Dissemination & Publication
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